An independent, unofficial guide. Not affiliated with Everygen. Official website: everygen.ai ↗
everygentips

SCENE GUIDE / FOOD COMMERCIALS

Everygen food commercial prompts

Separate steam, pouring and plating into individual drafts. Check food texture and contact points before using a generated shot in advertising.

Set up the first draft

Describe one action and its accompanying sound. Avoid health, nutrition or ingredient claims that are not established for the real product.

A possible starting point is MiniMax H3 Max. This is an editorial workflow suggestion, not a measured quality ranking. Confirm model availability, plan access and the current quote.

Three copyable shot briefs

Evidence note

Public-source guide. Briefs are original and untested; paid generation, render-time and authenticated MCP tests are not included.

ORIGINAL BRIEF / 01

Steam study

Intended composition: A restrained steam effect provides movement without handling.

A plain ceramic bowl of vegetable soup rests on a wooden table beside a window. Thin gentle steam rises while the camera slowly pushes closer. Soft midday light, quiet room ambience, no hands entering the frame. Keep the bowl and visible ingredients consistent. No readable text, exaggerated bubbling, garnish appearing from nowhere or nutritional claims.

ORIGINAL BRIEF / 02

A short pour

Intended composition: The stream begins and ends clearly without changing vessels.

In a locked close shot, an adult hand tilts a small plain jug and pours a short stream of cream into one cup of coffee, then stops. Warm side light and subtle pouring sound. Keep cup, jug and hand shapes stable. No overflow, additional utensils, logos, captions or scene cuts. End with the cup resting still.

ORIGINAL BRIEF / 03

The final garnish

Intended composition: One final placement makes the food easier to inspect.

A plain plate holds one slice of lemon cake. In a fixed overhead shot an adult hand places a single mint leaf beside the slice and leaves the frame. Soft studio light, restrained cloth and plate sounds. Keep the cake texture, slice size and plate unchanged. No additional ingredients, labels, health claims or transition to a different dish.

Change one thing next

Observed problemNext change to try
The liquid changes containerShorten the pour and lock the camera.
Food multipliesSpecify one serving and no new ingredients.
Sound overwhelms the shotRequest quiet ambience and add exact sound design later.

Before publishing

  • Liquid and hands have plausible contact points.
  • Ingredients remain visually consistent.
  • The advertisement does not invent health or nutrition benefits.

Keep the first run and every rejected run in your notes. Record the model, selected settings, reference files, quoted credits and the reason an output failed. If there are no acceptable outputs, leave cost per usable clip undefined.

Sources and next steps

Primary sources reviewed November 6, 2026. Specifications and prices are provider statements; confirm your own live quote.

All scene guides · Video workflow · Credit calculator